7/3/2023 0 Comments Brightcove smart player![]() ![]() … We both have a ton of media customers (such as The Weather Company) that are delivering into Amplify today and they’ve been wildly successful, which drove us to invest the effort engineering this sort of hybrid solution alongside the Twitter folks.īrightcove has added direct support for Twitter Amplify and Twitter Video Cards. It’s a huge thing for our publishers today both in the traditional Once workflow as well as in the traditional Video Cloud workflow. Have you seen more media interest in Twitter-based campaigns? And then you have the rich client-side technology, which provides the end-user, UX experience, provided by the Brightcove Smart Player. A layer up from that would be Once, which is file conditioning and moving things like monetization into the cloud. If you’re using everything together, Zencoder is one of the lowest-level ways of dealing with files and file handling. So even though the product will continue to be sold as a freestanding as well as integrated, the engineering work is definitely being shared across the board. ![]() When we talk about Brightcove 2.0, we’re talking about creating experiences that will be optimal for the device that they’re being delivered to from an end-user, monetization and personalization perspective. While Brightcove 1.0 was heading toward “How do we get to the cloud?” Unicorn 1.0 was heading toward “How do we get more out to the client?” so it was a great marriage in the sense the technologies were really complementary. How is the Unicorn Media integration going? At the same time, on the Unicorn side, even if you’re handling all of the heavy lifting in the cloud, you still need to have some really lightweight client software that’s available on the device to manage those interactive experiences. Brightcove had really created a best-in-class client-side software and I think they realized a client-side approach wasn’t going to get them all the way there in and of itself. ![]() Underpinned by tech from its recent acquisition of digital ad-insertion platform Unicorn Media, the Brightcove Once cloud platform is designed to enable publishers and media companies to ease the playback of short-form broadcast content, coupled with dynamic ad insertion through Twitter Amplify.īrightcove CTO AJ McGowan (formerly Unicorn Media’s CTO) spoke with AdExchanger about the integration process and Twitter tie-in.ĪJ MCGOWAN: Unicorn’s Once lets us create video content on the fly in the cloud. Online video player and distributor Brightcove has extended short-form video support for Twitter’s growing slew of video-monetization tools, Twitter Amplify and Twitter Video Cards. ![]()
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